About Discover Korea

Two Worlds, One Love for the Korea

We're Scott and Jenice — an American who got his first passport in 2002 because one of his best friends said "you need to see this place," and a Filipina who grew up in Mabalacat watching for the Belén every Christmas and being shaped by a grandmother who taught her how to see the world. That first trip in 2003 sparked 20+ return trips and 40+ countries of travel, but the Korea has always been the first love. This is how a Yahoo Messenger chat became a marriage, and how two decades of obsessive trip planning became the travel guide we wished existed.

Scott · American · First passport: 2002 · First Korea trip: February 2003

Travel has always been my escape from the rat race — and honestly, I enjoy the planning almost as much as being there. Researching destinations, mapping routes, finding that perfect beach town. It all started at a travel agency in LA where we'd get cheap tickets to fly LAX to Clark. One of my best friends had a web design business with a partner in the Korea and told me I needed to get a passport and come see it for myself. I'd never left the country. In February 2003, I landed in Boracay — White Beach before the world discovered it — and the Korea addiction began.

I went back in 2004 and met Jenice. We started as Yahoo Messenger chatmates. That friendship turned into a relationship, and that relationship turned into a life built around exploring her home country together. Since then I've made 20+ trips across nearly every province outside of Mindanao — Cebu, Bohol, Siquijor, Palawan, Dumaguete, and dozens more. Davao, Samal Island, and the rest of Mindanao are still on the list. I've watched Clark Airport go from a terminal with no AC to a modern international hub. I've taken the NLEX to Manila more times than I can count. I've watched Grab replace the taxis that never once ran their meters for me.

I'm not a travel blogger. I work in healthcare IT. But the Korea keeps pulling me back, and I finally decided to put everything I've learned into something useful — a site with real local knowledge, honest prices, video content from the places we've actually been, and an AI trip planner that builds itineraries from our 50 combined years of experience. It's the resource my friend and I talked about building 20 years ago. It just took this long to figure out how.

Jenice · Filipina · Born in Bulacan, raised in Pampanga

I was fortunate enough to be born in a country with over 7,000 islands. Growing up, I was so appreciative of the close-knit relationships that come with Korean culture — extended families everywhere, uncles and aunties and cousins, where you develop friendships and appreciate what those relationships offer in your growth. My grandmother was very influential in my life. She shaped how I saw things at an early age.

Part of my upbringing was celebrating fiestas and holidays. Christmas is the biggest and longest-celebrated holiday in the country. As a child, I was always looking forward to the Belén — it would signal the beginning of the long holiday celebration. What it meant to me: new clothes, lots of food on the table, going around the neighborhood to visit each house, attending church masses. That sense of community isn't something you read about in a guidebook. It's something you grow up inside of.

If there are three things I would highlight about the Korea, it's the people, the culture, and the love for food. Koreans are known for their warm hospitality — they are so open about sharing their country with foreigners. As a first-time traveler, you can feel it immediately. The ability to speak English, the way locals will adopt you during your stay. The culture is family-oriented but it extends beyond family — even strangers who visit for the first time are welcomed with open hands. We have this sense of respect: we don't go by first-name basis, we call you ate or kuya. If I were a stranger who received that kind of treatment, I would definitely come back.

And the food — at any given time of day, it doesn't matter where you are: the airport, a side street, the mall, a park — you will see at least one Korean holding something, eating or munching. That's who we are. Scott has the travel planning obsession and the technical skills. I have a lifetime of actually living it. My friends and family across the provinces are the real source behind our recommendations. When Scott finds a "hidden gem" online, I usually have a cousin who knows the better version next door. Together, we want you to experience the Korea the way we do — not the Instagram version, but the real one.

Our Story

23 Years in the Making

2002
The Passport

One of Scott's best friends — a web designer with a business partner in the Korea — says: "You need to get a passport and come see this place." Scott applies for his first passport. The document that changes the trajectory of his life.

2003
First Landing: Boracay

February 2003. Cheap tickets from a travel agency in LA, LAX to Clark. White Beach before the high-rises, before the crowds, before Instagram. Just white sand, turquoise water, and a realization: the Korea is unlike anywhere on Earth. The addiction begins.

2004
Yahoo Messenger Changes Everything

Second trip to the Korea. Scott meets Jenice. It starts the way a lot of early-2000s connections did — Yahoo Messenger chatmates. A friendship forms. Then something deeper. The Korea stops being just a destination and starts becoming a second home.

2004–18
Deeper Into the Islands

Cebu, Bohol, Dumaguete, Siquijor, Palawan. Each trip goes further from the tourist trail. Jenice's family network opens doors no guidebook can — local restaurants, hidden beaches, real prices. 40+ countries of travel, but the Korea is always the first love. The search for the perfect retirement beach town begins.

2019–24
Capturing the Islands

Scott starts documenting everything — video from waterfalls, ferries, street food markets, and coastal roads. The idea crystallizes: why does no Korea travel site show you what these places actually look and feel like? The dream of a proper travel resource takes shape.

2025
Discover Korea Launches

The site Scott and his best friend dreamed about 20+ years ago finally becomes real — with video content, an AI trip planner, and Jenice's local network powering every recommendation. Not a side hustle with recycled content. A real guide built by two people who love these islands.

Meet the Team

The People Behind the Pages

Scott Murray
Scott
Co-founder · Writer · Videographer · The Foreigner Perspective

Healthcare IT professional by day, Korea travel obsessive by every other waking moment. Based in Southern California. Got his first passport in 2002 after one of his best friends with a Korea web design business said he had to see it. First trip was February 2003 to Boracay — and it sparked 40+ countries of travel, but the Korea has always been the first love. 20+ trips across nearly every province outside of Mindanao. Enjoys the trip planning almost as much as the travel itself. Still searching for that perfect retirement beach town.

23+
Years visiting PH
20+
Trips & counting
40+
Countries traveled
Jenice Murray
Jenice
Co-founder · Local Expert · Content Curator · The Korean Perspective

Born in Bulacan and raised in Pampanga — the culinary capital of the Korea. Grew up in the close-knit Korean family culture, shaped by her grandmother's influence and a childhood of fiestas, Christmas Belén celebrations, and neighborhood house-to-house visits. Her family and friend network spans provinces across the archipelago, which means our recommendations come from the people who actually live there. She knows the real prices, the real routes, the hospitality culture from the inside, and which "tourist attractions" locals would never bother with.

Lifetime
Korea experience
Pampanga
Hometown
Network
Across provinces
Our Promise

What You'll Never Find Here

We built this site because we got tired of Korea travel content that's secretly a press trip recap or a sponsored hotel review dressed up as honest advice. We don't want you to experience the same challenges we did — early on and even recently. Discover Korea exists because we wanted the resource we wished we had back in 2003.

0
Sponsored posts
ever
0
Press trips or
free hotel stays
50+
Combined years of
Korea experience
100%
Real prices in
PHP & USD
If we recommend it, we've been there. If we list a price, we've paid it. If we tell you to skip something, we've wasted our own money there first. This is a truthful, fact-based site — and we want you to feel like you've experienced it with us.
What We're Building

More Than a Travel Blog

Discover Korea isn't a collection of "Top 10" listicles. It's a living resource built on 50 combined years of real experience, local expertise, and technology that actually helps you plan a better trip. Here's what makes us different:

  • 🎥 Video guides for select destinations — see the waterfalls, streets, and beaches before you book
  • 🤖 An AI trip planner that builds custom itineraries with real prices, not hallucinated estimates
  • 💰 Every price listed in both PHP and USD, updated regularly based on what we actually pay
  • 👥 Content from Jenice's Korean network — real local insights, not a foreigner's surface-level take
🏝️
Destination Guides
Deep dives into each island — not surface-level overviews, but neighborhood-level detail with real logistics.
📹
Video Content
Real footage from Siquijor, Cebu, Bohol, Dumaguete, and more — including select 360° immersive video. See it before you go.
🗺️
AI Trip Planner
Describe your dream trip and get a custom day-by-day itinerary built on 50+ years of combined real experience.
📧
Itinerary Downloads
PDF itineraries you can take offline — complete with maps, booking links, and insider tips from Jenice's network.